Text message from Barack Obama's campaign staff.

Text message from Barack Obama's campaign staff.

They said they’d do it by text message to their supporters first. (Well, you didn’t have to be a supporter to get the text message, just sign up at their web site.) Why did they do it at 3:28 AM? Doesn’t that miss all the news shows? Seems like they could have gotten a bigger buzz by announcing it during prime time television and then all the major news networks would have broken into their regular programming.

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